Karyera

Azerbaijan
1991–1992 (1 year)

Responsibilities:

• Management of a laboratory for the production of medicinal herbal mixtures.
• Development and implementation of technologies for processing and extraction of active plant components.
• Organization of production of essential oils, which were in short supply at that time.
• Interaction with leading scientists and specialists in the field of pharmacology.
• Optimization of production processes to increase profitability.

Achievements:

• Established the production of essential oils, turning it into a highly profitable project.
• The proceeds were used to develop technologies in the field of medicines and expand production.
• Provided decent wages for employees, which contributed to the growth of the team’s efficiency.

P.S.In my youth, I imagined myself as a pioneer — an alchemist of science and business. In the laboratory, we extracted active components from herbs, creating natural preparations. The support of scientists helped to establish the production of scarce essential oils, turning it into a highly profitable project. The proceeds went to the development of technologies and expansion of production. Then I realized: business is the art of finding solutions.

In 1992, with the emergence of the private sector, my friends and I founded one of the first advertising agencies in Azerbaijan. There was almost no competition, and this gave us a quick start, allowing us to take a significant share of the market.

Azerbaijan
1992 – 1995

Responsibilities:

• Creation of one of the first private advertising companies in the country.
• Development of marketing and advertising strategies in the new economic environment.
• Project management and development of advertising campaigns for clients.
• Interaction with large companies and international brands.

Achievements:

• One of the first to enter the private sector when the Azerbaijani economy was just beginning to move toward a market model.
• Quickly took a significant share of the advertising market, as competition was minimal at that time.
• Influenced the development of the country’s first advertising market.
• One of the company’s key clients was Philip Morris, which later offered a new job.

P.S. One of our clients was Philip Morris, and it was they who offered me the next step – a job that opened up a whole new world for me.

Azerbaijan
September 1995 – March 2000 (4 years 7 months)

Responsibilities:

• Managing the commercial direction of the distributor company Reemtsma (now Imperial Tobacco).
• Development of sales of tobacco brands Davidoff, West in the Azerbaijan market.
• Optimization of the distribution network and logistics processes.
• Development of marketing strategies for product promotion.
• Interaction with international partners and manufacturers.

Achievements:

• Increase in the market share of the Davidoff and West brands by X%.
• Optimization of logistics processes, which reduced costs by Y%.
• Introduction of new marketing strategies that ensured sales growth.
• Establishing strong partnerships with international manufacturers.

Working at the distribution company Planeta Co Ltd was something like a business university, only without lectures, but with real cases. We worked with the brands Reemtsma, Davidoff, West, developed a distribution network, developed marketing strategies.

I quickly realized that the tobacco industry is not only cigarettes, but also a complex science of sales, psychology and strategy. We found non-standard ways of promotion, optimized logistics, increased volumes. Working in this area taught me to analyze the market, predict trends and make quick decisions – qualities that were useful to me in my future career.

Baku, Azerbaijan
April 2000 – May 2008 (8 years 2 months)

Managing the commercial activities of a brewery is not just sales, but the art of understanding the market, anticipating trends and convincing people that good beer is not just a drink, but a culture. We decided to remind people that good beer can be both local and quality.

We launched a unique marketing campaign under the slogan:
“Adı bizim, dadı da bizim” (Our brand, our taste). It was not just a slogan – it was a philosophy. We preserved the legendary brand, but produced it on modern equipment with high quality standards. The result? Consumer loyalty, sales growth and the revival of the local brand.

Responsibilities:

• Development and implementation of a commercial strategy to ensure the company’s growth.
• Negotiations with international suppliers and strategic partnerships.
• Development and expansion of the distribution network
• Marketing and PR aimed at strengthening the brand and attracting new customers.

Achievements:

• Introduced new beer brands to the market, ensuring dominant market position and increasing the company’s share in the industry.
• Optimized logistics processes, reducing operating costs by 30%.
• Built a sustainable distributor network, ensuring stable sales growth.
• Developed and implemented a powerful marketing strategy, which led to increased brand awareness and a significant increase in sales.

The experience of working with Baku Castel taught me two things:

Sales are not just numbers, but the ability to understand the consumer.

The right marketing can turn a product into a legend.

After 8 years of working in this field, I was ready for new challenges and opportunities.

Tbilisi, Georgia
2008 – 2012 (4 years)

After 8 years in the dynamic and competitive world of the brewing business, Baku Castel was successfully sold to an international company. It seemed like it was time to take a break, but life had prepared a new challenge. The owner of the plant offered me to transfer the accumulated experience to Georgia and help take his business to a new level.

The market has changed, but the tasks have remained the same – to develop the brand, strengthen the company’s position and optimize the business. The Georgian market turned out to be interesting and demanding: not only the quality of the product is important here, but also traditions, taste preferences, a subtle play with consumer perception.

Responsibilities:

• Consulting the CEO on growth strategy and business optimization.
• Development of a marketing strategy taking into account local preferences.
• Interaction with key distributors and partners.
• Optimization of logistics and production processes.
• Market analysis and adaptation of brands to the requirements of the local consumer.

Achievements:

• Improved the marketing strategy, which increased brand recognition and increased trust in the products.
  Optimized logistics, which allowed to reduce costs and increase margins.
  Expanded the distribution network, ensuring stable sales growth.
  Helped the plant adapt its products to the tastes of Georgian consumers.

Georgia became a new chapter for me – a market with different dynamics, a culture with different traditions. Here I not only developed my business, but also understood more deeply how important it is to feel the audience, adapt to realities and use local features as a competitive advantage.

Working in Georgia was a new experience that required flexibility, adaptability and knowledge of the local culture. I had to delve deeper into the regional economy, logistics and consumer trends, which significantly broadened my view on business management. I prepared the plant for sale, bringing it to maximum performance. And after 4 years we sold it profitably.

Baku, Azerbaijan
In parallel with work in Georgia 2008 – 2012 (4 years)

As a chess player who loves simultaneous games, I never limited myself to one board. While in Georgia I helped develop Castel Sakartvelo,In Azerbaijan, he launched three ambitious projects in parallel, each of which occupied its own niche and achieved success.

1. Frupro – juices “Sonti” ?
   The juice market in Azerbaijan was monotonous and predictable until we decided to blow it up. The Sonti brand appeared not just as another drink, but as an alternative to boring tastes. Unique recipes, bright marketing and a clear distribution strategy allowed us to quickly conquer the market and take key positions among industry leaders.
2. Distribution of cosmetics “Kalina”?
   Beauty is not just an industry, but a whole philosophy. When did we become official distributor of the Russian brand “Kalina”, our approach to business has not changed– create a strong sales network, provide the market with a quality product and build trust in the brand.
3. Distribution of Borjomi in Azerbaijan?
   If you have a legendary brand in your hands, then you are trusted to develop it. We have taken on the task of bringing Borjomi to a fundamentally new level of distribution in Azerbaijan. Water with history, with traditions, with a high level of consumer trust – we are simply made it so that it could be found in every corner of the country.

Results and achievements:

• Sonti has become one of the most recognizable juice brands in Azerbaijan.
• Kalina distribution has strengthened the brand’s position in the cosmetics market.
• Borjomi has taken a strong position in the premium segment of mineral waters.
• All three businesses have become successful and sustainable, despite high competition.

This period was a real simultaneous game, where each game required its own strategy,tactics and a thoughtful move forward. I realized that the main thing is not just to launch businesses, but to create ecosystems in which brands live, grow and dominate the market.

Kyiv, Ukraine
2012 – 2020 (8 years)

After several years of working in Georgia, I realized it was time for a new challenge. In 2012, I moved to Kyiv and founded Robecons, an investment company that opened up the Arab capital doors to Ukraine. In a world where investments are not just numbers, but strategic decisions, we became a bridge between the Middle East and the Ukrainian market.

Ukraine has huge resources, an agricultural sector, promising technologies and ambitious projects. Qatar, Oman, UAE – these are financial opportunities, investment funds and interest in international development. My task? To unite these two worlds, to create conditions in which capital works and the economy grows.

Duties and tasks:

• Attracting investors from Qatar, Oman, UAE in promising Ukrainian projects.
• Analysis of investment opportunities in the agricultural sector, real estate, infrastructure and technology.
• Strategic investment management, risk minimization and development of optimal financial solutions.
• Conducting negotiations at the international level and establishing long-term partnerships.

• Achievements:Attracted multi-million dollar investments from Middle Eastern partners to Ukrainian projects.
• Created an effective platform for interaction between Arab investors and local businesses.
• Developed investment risk management mechanisms that ensured investment stability.
• The company has successfully developed a network of international partners and has become a key player in the investment ecosystem of Ukraine.

Business is not just about transactions, but about thinking globally and seeing opportunities where others see barriers. Robecons has become an example of how to connect economies of different regions and create sustainable investment projects.

Baku, Azerbaijan
June 2013 – October 2015 (2 years 5 months)

Ukraine opened up to me new horizons in investments, but soon an interesting offer came – return to Azerbaijan and head the commercial direction of one of the largest producers of dairy products. Milla Dairy Products – It is not just a brand, but a symbol of quality and trust, and my task was to strengthen its market position, optimize sales and take the company to a new level.

The dairy business is a special world where raw material quality, logistics, shelf life and marketing strategy are important. Managing the commercial direction here means balancing between innovation, pricing policy and consumer trust.

Responsibilities:

• Development of sales strategy and expansion of market share.
• Optimization of distribution network and logistics.
• Development and implementation of new products in the brand line.
• Interaction with key retail chains and distributors.
• Management of sales and marketing team, improvement of business process efficiency.

Achievements:

• Increased sales volume and expanded the market for product sales.
• Optimized logistics and distribution, which allowed to reduce costs and increase margins.
• Launched new lines of dairy products, which received wide recognition.
• Developed a marketing strategy that strengthened the position of the Milla brand in the market.

Working in the dairy business taught me that a tasty product is the result of precise calculations, clear business processes and competent marketing. Milla was another challenge that I accepted and turned into a success story.

Baku, Azerbaijan
2012 – 2018 (6 years)

There was an acute shortage of qualified personnel in Azerbaijan, and the solution came unexpectedly – ​​straight from our family.

Our children’s education at leading UK universities (King’s College London, UCL, LSE) was not just a parenting experience for us, but an inspiration for business. Together with my wife, we decided to give other families the opportunity to take their children’s education to the world level.

This is how Carfax Education Baku appeared – an educational company that worked not just in English, but according to British educational standards. We brought the franchise of the famous English company Carfax to Azerbaijan, creating the first center of this format in the country.

Responsibilities:

• Managing the strategic development of the educational center.
• Implementation of British educational standards and their adaptation to local realities.
• Selecting and training teaching staff.
• Consulting families and assisting in admission to leading universities around the world.
• Developing a partner network and supporting international educational relations.

Achievements:

• We created a unique educational platform where children received not just English lessons, but a real British education.
• Our graduates entered the best universities in the UK and Switzerland.
• We turned personal experience into a successful business, giving new generations a chance to reach academic heights.
• The company confidently occupied the premium education niche in Azerbaijan.

Education is not just knowledge, it is an investment in the future. We have proven that dreams of the best universities in the world can become reality if you approach it strategically and professionally.

Kyiv, Ukraine
2015

After completion of restructuring of the dairy plant Milla Dairy Products I returned to Ukraine to my business. Investment company Robecons had already firmly occupied its niche, but ambitions demanded more. We decided to enter the IT industry – a sphere where innovations move the world, and the right decisions determine the future.

It was a new challenge, but we quickly found our role in the digital economy, became residents of UNIT. City – the Ukrainian Silicon Valley, where advanced technologies and startups were born. Here we implemented many interesting and successful IT projects, strengthening our status in the rapidly developing world of technology.

Baku, Azerbaijan
2015 – 2019

In 2015, an unexpected offer came that was impossible to refuse. The new CEO of Azerbaijan Ports, Taleh Ziyadov, invited me to join the team as a chief adviser. The mission was ambitious and noble:

The creation of a free economic zone in the port of Alat is the transformation of Azerbaijan into a transport and logistics HUB at the intersection of Europe and Asia. Modernization of port infrastructure– implementation of global standards, digitalization and optimization of logistics.

This was not just a project – it was a transformation of an entire industry. We developed the concept of a free economic zone, attracted investors, built a strategic roadmap for the development of the port and its transformation into an important link on the Silk Road through Azerbaijan.

Results and achievements:

• The free economic zone in the port of Alat was created, opening up new trade opportunities for Azerbaijan.
• The port was modernized according to world standards, its throughput capacity was increased and logistics were optimized.
• Azerbaijan strengthened its position as a key transport HUB, becoming an important link in the Silk Road.
• All the goals were achieved thanks to the painstaking work and outstanding leadership of Taleh Ziyadov.

This project showed that big ideas become reality when they are backed by a strong team, a clear strategy and determination to bring the idea to life.

Director, Eurasia Group

Baku, Azerbaijan
November 2015 – present

After many successful projects in investments, logistics and production, the next logical step was managing a company in Azerbaijan that would become part of the technological future. Eurasia Group– An IT company specializing in digital technologies and artificial intelligence solutions. Today, digitalization is not just a trend, but a necessity, and our mission is to introduce innovations into business and government structures, making processes more efficient, smarter and faster.

Responsibilities and tasks:

• Development of AI solutions for business process optimization.
• Implementation of digital technologies in key sectors of the economy.
• Development of innovative products for businesses and government agencies.

Achievements:

• Creation of unique AI-based solutions that improve business efficiency.
• Implementation of digital transformation projects in various sectors of the economy.
• Bringing Eurasia Group to the forefront of the IT industry in Azerbaijan.

Eurasia Group –It is not just an IT company, but an innovation driver that is part of the ecosystem and helps businesses stay one step ahead.