Portfolio
Every project I’ve built began with a question — and often, a contradiction.
This portfolio is not just a record of what I’ve done. It’s a reflection of how I think, what I value, and the problems I choose to solve.
These are not just results. These are beliefs, turned into systems.
Private Labels FMCG / Distribution
Multi-Brand FMCG Launch: From Sonti to Every Day
Period: 2014 – 2022
My Role:
Founder, Brand Architect, Product Strategist
Project Overview, Challenges & Solutions:
I successfully created and launched multiple consumer brands in the highly competitive FMCG sector. Among them: Sonti – a line of natural fruit juices, and Every Day – a dairy product range focused on freshness and simplicity. Each brand was developed from scratch: from product formulation and packaging to retail positioning and supply chain coordination.
The main challenge was entering saturated shelf space — I solved it by building strong emotional positioning and ensuring operational reliability. We focused on product quality, visual clarity, and immediate consumer trust.
Results & Achievements:
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Products distributed across major retail chains
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Repeat purchase rates above 40% in key categories
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Private label offers from multiple distributors
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Built scalable FMCG business model with high shelf turnover
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Brands reached national recognition in <2 years
Heart Monitoring / Medicine
❤️ Cardio.AI – Smart Remote Heart Monitoring
Period: 2023 – Present
My Role: Co-Founder, Strategic Lead, Market Developer
Project Overview, Challenges & Solutions:
Cardio.AI is an innovative cardiac monitoring service using a compact, wireless biosensor and an AI-powered interpretation platform. The patient wears a medical patch for 7 days, while AI continuously analyzes ECG data and detects risks in real time.
The key challenge was eliminating the discomfort and inefficiency of traditional Holter monitoring. Our solution: a user-friendly, non-invasive device and an AI engine that reduces interpretation time from days to hours.
We also built a model that requires no clinic visits — reducing load on healthcare facilities and improving access for patients.
Results & Achievements:
- 150+ patients tested in pilot phase
- Integrated AI analysis with cardiologist review
- Partnership with public health institutions (Tabib, Innovation & Supply Center)
- Positioned as cost-effective, scalable, and telemedicine-ready
- Gained strong interest from clinics, insurers, and diagnostic providers
- Diagnostic time reduced by 50%
- Diagnostic accuracy increased to 95%
? Links: https://www.saglamurek.com/
Agriculture & Smart Farming
Case Study: Agriculture & Smart Farming
Project:
Drones for field monitoring and treatment
Description:
The client sought to increase efficiency in managing agricultural land, minimize fertilizer costs, and optimize resource use. We developed a smart agro-monitoring system based on drones and artificial intelligence, which:
- Scans field conditions – Drones collect data on soil moisture, plant health, and disease presence.
- Optimizes irrigation and fertilizer application – AI analyzes data and provides recommendations for precise resource distribution.
- Automates plant health monitoring – The system predicts disease risks and nutrient deficiencies.
Result:
- 20-40% yield increase due to precise plant care.
- 30-50% reduction in fertilizer and chemical costs due to optimized application.
- Eco-friendliness & reduced labor costs – Automation reduces workload.
- More efficient agribusiness management – Real-time access to analytics.
AI platform for personalized advertising / Marketing
AI platform for personalized advertising
Period: 2022 – 2023
My Role: Product Strategist, Innovation Lead, Technology Partner
Project Overview, Challenges & Solutions:
A digital marketing agency approached us with a challenge: their ad campaigns lacked efficiency and personalization. We built an AI-powered platform that analyzes user behavior in real time, segments audiences dynamically, and continuously adjusts ad creatives and placement across channels.
The key challenge was balancing data privacy with actionable insight. We implemented edge analytics and on-the-fly A/B testing to ensure both relevance and compliance.
Results & Achievements:
✅ Increased campaign ROI by 40%
✅ Reduced customer acquisition costs by 30%
✅ Enabled real-time adjustments with no human intervention
✅ Seamless integration with Google Ads and Meta platforms
Personalized advertising via public Wifi / Advertising
AdWi-Fi – Monetized Guest Wi-Fi with Real-Time Couponing
Period: 2021 – 2023
My Role: Concept Author, System Architect, Business Developer
Project Overview, Challenges & Solutions:
We created an innovative Wi-Fi monetization platform for retail environments. When customers connect to free in-store Wi-Fi, they are first shown a 15-second promotional reel featuring current deals and loyalty offers. After viewing, they receive internet access along with a dynamic QR coupon — e.g., “10% off coffee, valid for 30 minutes.”
The key challenge was combining user experience, reliable connectivity, and measurable marketing value. We implemented captive portals with AI-personalized offers and backend analytics to track coupon usage and in-store behavior.
Results & Achievements:
✅ Guaranteed ad exposure to every Wi-Fi user
✅ Average coupon redemption rate of 23%
✅ Increased foot traffic to promo zones within 20 minutes of login
✅ Real-time behavioral analytics by store and product
✅ Scalable for supermarkets, cafes, and shopping centers